Leading online Marcomm company acquires digital media and marketing company.
McLean, VA (PRWEB via Overdrive) September 12, 2005 --
eBrains, Inc., a marketing communications company focused on originating and
delivering online marketing solutions that acquire customers and build their
lifetime value for clients, announced today that it has acquired digital media
and marketing company Brand Truth.
Seana Mulcahy founder and president of Brand Truth (http://www.brand-truth.com) will join eBrains as Chief Online Brain. Mulcahy founded Brand Truth with the mantra of building, stewarding and protecting brands online.
She has been involved in creating online brands since before the first banner was sold. Her expertise includes online and traditional media planning and buying, e-mail marketing, viral marketing, mobile advertising, data analytics, customer tracking, promotions, search engine marketing and launching brands online. Prior to that she was vice president, director of interactive media at Mullen. Prior to Mullen, Seana was vice president of media services at Carat Interactive. She's built online media services divisions for three companies and has worked with clients spanning financial, telecom, high-tech, healthcare and retail. Not surprisingly, she has taught, lectured and written about the industry for numerous trade associations and publications. She's on the board of the Boston Interactive Media Association, Dollars for Scholars, and NetElixir, a search engine marketing firm.
"Seana has worked with some of the hottest names in both dot-com and traditional bricks-and-mortar business, and we're thrilled to have her join us," said company Chief Brain, CEO and founder Ralph Thompson. "The merger of Brand Truth into eBrains coupled with Seana jumping on board will be key elements to the ongoing success as leaders in the digital space, and enable us to continue to evolve our measurable guaranteed results" continued Thompson. "Our existing and future clients will continue to benefit from our growing brain trust".
eBrains is located in McLean, Virginia and can be reached at (703) 549-0335 or on the Web at www.ebrainsinc.com.
eBrains is a Northern Virginia based marketing communications company founded in 1999. It focuses on originating and delivering online communications initiatives that acquire and retain brand loyal customers for clients. Services include integrated communications ranging from customer segmentation, acquisition and retention strategies; offer development, communications materials development (emails, online display ads, Web sites, landing pages, etc.), measurement, tracking, analysis and optimization of results. The company has represented over 200 brands including major travel and tourism brands of 28 states, 3 countries and major Convention and Visitor Bureaus nationwide. Non travel and tourism clients include but are not limited to Time Warner Inc., Birdview Technologies, Eidolon Golf Company, Electronic Arts, Loose Foot Computing, Medicisive Laboratories, Prometheus Laboratories, Salugen Nutragenomics and Stewart Golf USA.
Ph: 703 549 0335
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Source : http://www.prweb.com/releases/2005/9/prweb284057.htm