MARKETING SPOTLIGHT: CentriconHRA Chooses Asterisk Creative for Post-Merger Marketing Strategy

Asterisk Creative will create a post-merger marketing strategy and update the company's branding, website and print marketing materials.

(PRWEB) August 1, 2005 -- HR consulting firm CentriconHRA has selected Charlotte's Asterisk Creative to handle the firm's post-merger marketing strategy and deliverables.

Backed by a $400 million equity fund, The CapStreet Group LLC, Houston-based CentriconHR merged with Charlotte, North Carolina-based HRAmerica in April 2005. The merger doubled the company’s reach and resources. CHRA is exploring several new markets and hired Asterisk Creative to assist in the company’s strategic approach.

Work Agreement:
Asterisk Creative hired to update the company’s branding, website and marketing materials. Asterisk Creative’s strategy team will be retained to work with the company board in developing plans to approach new and developing markets.

Asterisk Creative is a boutique marketing firm headquartered in Charlotte, NC. Since opening in 2001, Asterisk Creative has grown to over 60 clients, including Verbatim, HRAmerica, and Just Fresh Bakery and Cafe.

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