Newspapers Find AdSonar the Best Way to Capture Local Advertising Dollars, Own the Advertiser Relationship
NEW YORK, NY (PRWEB via PR Web
Direct) August 8, 2005 -– Quigo Technologies Inc., a leading provider of
search marketing and advertising tools, today announced several agreements with
the online divisions of American newspapers, including Newsday (a Tribune
company), Media General, Scripps Howard and Media News Group. The contracts
collectively call for over 130 newspapers across the country to install private
label versions of the AdSonar Exchange on their Web sites, turning each site
into an auction marketplace where ad placement is up for grabs.
Amongst many others, the online versions of Newsday, the Houston Chronicle, the Denver Post, the Rocky Mountain News, the Oakland Tribune, and the Memphis Commercial Appeal have started offering biddable PPC advertising, and all are reporting renewed interest from local advertisers to place their message next to local content, in front of local readership.
Newspapers understand that local advertising is an important business opportunity, as they protect their relationships with local readership and business. With AdSonar, newspapers own their ad inventory and design, their advertiser base, and realize a substantially higher percentage of revenue.
Michael Yavonditte, CEO of Quigo, said “we’re beginning to see a radical shift in the way newspapers are assessing the competitive landscape of content and online advertising. They’ve quickly grasped the idea that it is the newspapers, not the ad network, who should own the advertiser base. Our auction-style pay-per-click is a great way for the newspapers to become relevant to their local advertisers who have been buying keywords from Google and Overture for years now.”
Stephen Weis, VP and General Manager of the Houston Chronicle’s Chron.com, agrees. “Many of our clients are happy we’re offering them a chance to advertise affordably on our site’s pages, a chance they cannot get any other way. We’ve found that pay-per-click advertising doubles as a gateway to our other ad products, and it helps keep us front of mind with our current advertiser base.”
Fran Wills, VP of Interactive of the Denver Newspaper Agency added: “Quigo has really created a product of value for the newspaper industry. As we now compete with the largest two ad networks for ad revenue as well as local content delivery, AdSonar provides an alternative for advertisers to invest search dollars directly with their local newspapers.”
Quigo develops first-of-its-kind marketing technology that helps businesses and consumers get more of what they want out of Internet search. ROI-based solutions for content-targeted advertising and search engine marketing form the basis for Quigo's product offerings: AdSonar Exchange, a content-targeted advertising marketplace for advertisers and Web publishers; and FeedPoint, a search engine marketing solution for advertisers and search engine marketing agencies.
FeedPoint and AdSonar are service marks of Quigo Technologies, Inc. Quigo is a registered trademark.
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Source : http://www.prweb.com/releases/2005/8/prweb270333.htm