Following up on Sender ID integration, company intensifies focus on deliverability.
Durham, NC - September 6, 2005 -- Bronto Software, Inc., a leading email
marketing software company, announced today that the Bronto Fall 2005 release
features full compliance with Yahoo! DomainKeys email authentication
specification. Bronto's integration of DomainKeys will provide customers with an
added layer of deliverability assurance to Yahoo! email addresses.
Yahoo! DomainKeys is an anti-spoofing/anti-phishing measure proposed as a new internet industry standard. DomainKeys technology utilizes cryptographic public and private domain keys to verify email sender identification and the integrity of their email messages. Bronto is one of the first email service providers to support DomainKeys, and since the technology is integrated into the core Bronto email marketing product, all customers benefit. The company does not charge additional fees for DomainKeys support.
“We trust Bronto's ability to stay ahead of delivery issues by incorporating technologies such as DomainKeys – Bronto’s efforts only help further the positive results of our clients' opt-in email campaigns,” stated Sanjee Gupta of Los Angeles-based Mediaologie, a multimedia and online marketing agency. Bronto's attention to DomainKeys and deliverability is an important selling point for Mediaologie clients with consumer email campaigns. “An initial reason some of our major clients chose Mediaologie was because of the deliverability and whitelisting Bronto ensures,” Gupta added.
“"We are excited about improving deliverability for our clients by adding DomainKeys support to our product," said Joe Colopy, President of Bronto Software. "Continuously leading the industry with these type of features is essential to providing the best email marketing experience for our clients."
In addition to DomainKeys support, Bronto announced Sender ID compliance in June to support Microsoft's efforts toward email authentication for MSN and Hotmail accounts. Microsoft will begin enforcing this standard in November.
Bronto Software is a leading email marketing software company with clients across North America and Europe. Bronto was founded in 2002 by two former Red Hat executives and is headquartered in Durham, North Carolina. Organizations use Bronto's web-based software to manage email contact lists for sending email newsletters, email surveys and other communications. For more information, please contact Melissa Adams in Bronto PR @ (919) 226-9363 x. 111.
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Source : http://www.prweb.com/releases/2005/9/prweb280454.htm