“Hollywood to India Pipeline” Third Channel Communications Offers Mobile Content to India’s 50+ Million Cell Phone Subscribers

The first channel was TV, the second was the Internet – the Third Channel is the cell phone.

Los Angeles, CA (PRWEB) May 26, 2005 -- Up to now, distributing mobile content in India meant negotiating through a maze of telco carriers, service providers, and government regulators, making it nearly impossible for Hollywood content owners to maneuver. Third Channel Communications LLC, a leading mobile marketing and media company, has made it as easy as one phone call. The company is currently negotiating with India’s premiere entertainment portals to provide Hollywood content to mobile phone subscribers in India and South East Asia.

The consumption of Western-style entertainment is voracious in the Indian market where 60% of the population is under the age of 34...many of whom speak fluent English. “We see tremendous potential in the Indian market,” says Terry Balagia, co-Founder and Partner of Third Channel Communications. “The tech-savvy youth of India and their growing economic muscle are shaping a new consumer powerhouse and our firm will be positioned to be at the forefront of this exploding market.”

According to recent research from the Wireless World Forum's Mobile Youth Project, the Asia-Pacific mobile youth will spend more than $43 billion dollars on voice and data services by 2007, an increase of $10 billion dollars since 2005. The report also estimates that the number of mobile youth in India will grow 300% by 2007. In 2004 Indian young people were spending around $437 million a year on their mobile phones, currently they spend on average $856 million a year and by 2007 this will have almost tripled to $2.4 billion a year.

In addition to providing premiere mobile marketing solutions to clients worldwide, Third Channel looks to grow its content offerings of Hollywood and original content to include movies, TV, music and other audio content, animation, etc. “We’re aggressively searching out content deals to distribute through our Indian partners” says Beverly Macy, co-Founder and Partner of the firm. “Our goal is to be the “go-to” channel for distribution in the Indian and other global markets.”

About Third Channel Communications
Third Channel Communications LLC was founded in March 2005 as a premiere provider of mobile marketing and media solutions. The company’s mobile marketing strategy helps clients integrate the mobile channel with existing campaign efforts to extend the message well beyond traditional advertising media into the hand of their consumers. The media strategy is to distribute mobile content to consumers worldwide.

A four-time CLIO winner, Terry Balagia started his career in New York at agencies including McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. Prior to co-founding Third Channel Communications Terry was named senior VP of creative marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to Fox from D'Arcy, Masius, Benton & Bowles, where he was senior VP and executive creative director. While at D'Arcy, Balagia's tenure included campaigns for Activision, Sonicare, Chandron Winery and Blue Cross. His resume also includes a stint at Saatchi & Saatchi Advertising, serving as creative director on the firm's Toyota of North America account. He also was executive creative director of Saatchi/Canada, handling the company's nationwide offices.

Beverly W. Macy is a seasoned executive in both rapidly growing and mature companies. Prior to co-founding Third Channel Communications she co-founded and managed a highly successful consulting company in Beverly Hills. Previously, she successfully positioned an emerging technology company for merger with a leading global telecommunications company and also facilitated the acquisition of an entertainment company. Macy spent 14 years at Xerox Corporation and began her career at Wang Laboratories in software development. She is an instructor at the UCLA Extension’s Business and Management Program.

# # #

Source :  http://www.prweb.com/releases/2005/5/prweb244861.htm