Diener Electronic GmbH+Co. KG Announces North American Expansion - Dennis Merkel Named Vice President to Lead Diener Electronic North America

Diener Electronic GmbH+Co. KG, a leading supplier of atmospheric and low pressure plasma systems, announced today its expansion into North America with the establishment of its North American headquarters – Diener Electronic North America, based in Reading, Pennsylvania.

Nagold, Germany (PRWEB) July 18, 2005 -- Diener Electronic GmbH+Co. KG, a leading supplier of atmospheric and low pressure plasma systems, announced today its expansion into North America with the establishment of its North American headquarters – Diener Electronic North America, based in Reading, Pennsylvania. Industry veteran Dennis Merkel has been named Vice President, Marketing and Sales of Diener Electronic North America.

Diener Electronic is a major supplier and manufacturer of Plasma Cleaning and Etching equipment around the world. The company has set its sights on being a complete provider of cutting-edge plasma solutions in a global market.

Diener Electronic President Christof Diener Managing Director said, "This is the beginning of several strategic moves. We have focused our business on a few key applications, with a range of highly innovative products that meet the needs of our targeted customer base. Now we can provide the level of customer service our customers will need during the evaluation, development and installation of our products into their critical manufacturing process.”

“Since 1993, our years of research in plasma surface technology has brought us to the forefront of this technology and warrants our participation in the global semiconductor, plastics, and medical industries,” said Diener. “I am excited to have Dennis join us. He has an exceptional track record for growing sales and profitability and he has a strong command of the markets we are focusing on.”

"By forming Diener Electronic North America, we’re able to give the US market a direct connection to our plasma technology and complete range of plasma cleaning, activation, etching, and polymerization products," says Merkel. "Our North American headquarters will also be a Manufacturing Development and Demonstration Center. We will have a lot of equipment that customers will be able to fully familiarize themselves with before buying. We also offer free processing of customer samples to prove the effectiveness of plasma surface technology. This is a major step for Diener in their continuing globalization program.”

Mr. Merkel has a very successful international track record; including his recent accomplishments significantly growing sales each year during his three years as Marketing Director for SiliconCert, Ltd. Prior to joining SiliconCert, Ltd., Mr. Merkel had responsibility for the Asia/Pacific region as Global Account Manager at Kulicke and Soffa Industries.

About Diener Electronic
Diener Electronic is a leader in the research and development of atmospheric and low pressure plasma systems which are utilized in several applications including the electronics, plastics, and medical industries.     The plasma technology is used for several types of surface treatments. Some of the applications are for cleaning contaminated devices, plasma activation of plastic parts, etching of PTFE, etching of silicon and coating of layers similar to PTFE. Plasma technology is used for various applications, where materials have to be combined or where surfaces need special modification. In the electronic industry the machines are typically used for cleaning surfaces prior to wire bonding or die bonding, or for etching of silicon wafers. In the plastics industry the machines are used for surface activation of the plastic materials so that they can be bonded together effectively. Plasma machines may also be used to deposit polymer layers onto a substrate to make it scratchproof. Medical applications are primarily for plastics activation. Various different process gases are used in the chambers for these different functions. Diener Electronic GmbH+Co. KG is a privately held company based in Nagold, Germany.

PR Contact:
Robin Bestel
Bestel & Associates
2911 Center Street
Bethlehem, PA 18017
610-954-8972 Office
610-390-2540 Cell

Company Contact:
Diener Electronic - North America
Dennis Merkel
4201 Pottsville Pike, Building 4
Reading, PA 19605 USA
Phone: 610-929-8501
Fax: 610-929-8503
www.plasma.de

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Source :  http://www.prweb.com/releases/2005/7/prweb262172.htm