Advertisers Come Together to Build an Automated Platform For Discounted Print Advertising Space

Print advertising comes of age with the PrintAdvertising.com Remnant Space Product Directory -- a new way for advertisers to find discounted advertising space in magazines and newspapers. Companies are joining together through The Remnant Space Product Directory to create a database of products and services that offer publishers last-minute options.

(PRWEB) June 27, 2005 -- PrintAdvertising.com would like to invite all advertisers to discover a new way of finding discounted print advertising opportunities from all around the world: The Print Advertising Remnant Space Product Directory.

The Print Advertising Remnant Space Product Directory is a database of Advertisers interested in print media Remnant, Per Order (PO) and Per Inquiry (PI) advertising opportunities. The directory is designed to benefit advertisers and publishers alike through the creation of a network where advertisers can solicit discounted advertising space on an open, ongoing platform, and publishers can find last-minute, revenue-generating solutions for their publications.

The Remnant Space Product Directory takes a duel approach to helping advertisers and publishers. First, advertisers are invited to add their products or services to the growing database. Each posting is accompanied by a “publication specification” description that allows advertisers to uniquely identify remnant opportunities that they would find of interest. Products and services are grouped into organized categories making research simple, increasing each category’s clout and heightening the draw of publishers.

Second, publishers are invited to send proposals to advertisers through PrintAdvertising.com’s one-of-a-kind proposal generator. The Remnant Space Product Directory allows publishers to send targeted advertising proposals to only those product and service advertisers that best fit with the articles or demographics of their publications. It is an approach that benefits publishers, advertisers and readers alike.

The only requirement for advertisers after posting their products is to provide a timely response (within 24 hours) to referred proposals. PrintAdvertising.com charges advertisers a nominal posting fee and offers a variety of low-cost options designed to meet any advertiser’s budget. For completed remnant space sales, PrintAdvertising.com charges the publisher a 15 percent agency commission which includes coordinating the receipt of insertion orders, invoices, payments, checking copies and material.

Be part of this new resource for print media remnant advertising by visiting the Print Advertising Remnant Space Product Directory at http://www.printadvertising.com/Productlist.html.

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Source :  http://www.prweb.com/releases/2005/6/prweb254890.htm