New York-based Marketing Pros, a cutting-edge marketing and event planning firm that helps organizations maximize opportunities to build brand awareness, increase interactivity, improve customer loyalty and generate revenue for its clients has announced today that it has selected Message Scape, LLC and its PockitPoll text voting application to be used at the Cornucopia Music Festival Series hosted in Washington, D.C.
New York, NY and Oviedo, FL (PRWEB) September 9, 2005 -- New York-based
Marketing Pros, a cutting-edge marketing and event planning firm that helps
organizations maximize opportunities to build brand awareness, increase
interactivity, improve customer loyalty and generate revenue for its clients has
announced today that it has selected Message Scape, LLC and its PockitPoll text
voting application to be used at the Cornucopia Music Festival Series hosted in
The series, which will run from September 11th through September 18th and will play host to over 60 independent artists from all musical genres, will incorporate both web-based and Premium SMS text voting allowing participants at the shows and listeners online to submit votes each night for whom they think was the best band.
"Threading the use of SMS texting into this series provides a interactive outlet for the live audience, whether listening online or at the venue, to vote for the artists they think gave the best performances," said Karen McFarlane, President of Marketing Pros. "The use of PockitPoll means that concert attendees can participate in real-time in the polling via SMS – and see their votes impacting on the PockitPoll charts. In addition to the results being available to us in real time, we will also project the charts onto the television monitors at select venues, showing the latest polling tallies."
PockitPoll (www.pockitpoll.com) makes it easy for any event producer to set-up, administer and then analyze real-time polling results for just about any polling campaign. Real-time results are shown in graphical format that can be viewed on the web via an Online Control Panel or projected onto big screens in stadiums or other similar venues. Those administering campaigns using PockitPoll can later output all date captured to a spreadsheet for easy analysis via Message Scape's Text Suite Online Control Panel.
McFarlane, of Marketing Pros commented, "once we found PockitPoll and decided that the application was perfect for what we are trying to achieve at the Cornucopia Music Festival Series, it took me just a few minutes to sign-up and start designing my campaign on the Text Suite platform. Marketing Pros is all about increased audience interactivity for our clients and I see many more scenarios where PockitPoll and other applications in the PockitPac suite of services will fit very well in helping us achieve our broader objectives for our clients."
"We are pleased to be providing Marketing Pros with the platform to make text voting possible for this event" stated Message Scape’s CEO, Patricia Bollman. "After speaking with Karen, it further solidified my feelings that Message Scape is still the only SMS applications enabler in the US that has tools ready to be used right now that any firm, whether public relations, marketing, or advertising can benefit from today; something which ultimately benefits their clients and respective audiences."
You can learn more about the Cornucopia Music Festival at www.cornucopiajams.com.
About Marketing Pros
Marketing Pros is a cutting-edge marketing and event planning firm that can help your organization maximize opportunities to build brand awareness, improve customer loyalty and generate revenue for your product or service. Marketing Pros provides comprehensive marketing communication, event staging and talent management and booking services with additional capabilities in partnership marketing and fundraising initiatives. Marketing Pros has produced the ID independent music conferences, Cornucopia, festivals, seminars and workshops across the United States. Visit www.marketingpros.net.
About Message Scape, LLC
Message Scape is a US-based SMS and Premium SMS applications provider. Message Scape provides services that enable its clients to thread SMS and Premium SMS text messaging into their broader marketing campaigns with the objective of capturing unique information about their audience and increase the level of interactivity with their customers. Visit www.messagescape.com
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Source : http://www.prweb.com/releases/2005/9/prweb282788.htm