Intellisys Technology, LLC, an industry leader in application testing, with hundreds of projects under its belt, wants to let everyone know that application quality enabling can save up to 50% on application development costs. They've decided to go to market, inspired by pop culture and the film GHOSTBUSTERS, but as the “BugBusters.”
(PRWEB) July 11, 2005 -- A recent study by the National Institute of
Standards and Technology exposed that the process of incorporating effective
testing and quality assurance processes during application development reduces
the overall project cost by up to 50%. Intellisys Technology, LLC, an industry
leader in application testing, with over a hundred projects under their belt
wants to get the word out, and decided to do it using a pop culture influence,
and the “BugBusters.”
"The work we’ve been doing all over the world has one single powerful commonality," stated Raju Iyer, Principal of Intellisys Technology, LLC. "An experienced QA team reduces IT spending. We all felt that this important discovery needed something more colorful than a typical IT message."
Tony C. Caputo, Senior Consultant at Intellisys Technology, LLC., decided to follow the country’s infatuation with pop culture characters and concepts, and establish their successful testing and QA business as something like the 1984 film Ghostbusters, starring Bill Murray and Dan Ackroyd, but Intellisys’ BugBusters hunt for the “ghosts in the machines.’ In essence, these ghosts are the 100 to 150 lines of errors that an average professional coder makes within every 1000 lines of code, so states Charles Mann, of The Technology Review.
The BugBusters marketing strategy didn’t receive initial support, said Caputo, as like all information technology solution providers, they tend to stick with dry corporate messages, but the inital response is "fantastic."
Intellisys suggests (although not at all part of QA due-diligence at Intellisys), using the following list of questions (mimicking the Ghostbusters television commercial in the film).
* Are you troubled by strange application functional and performance issues?
* Do you experience feelings of dread with your enterprise application?
* Have you ever seen a spook, spectre or ghost in the machine?
* If the answer is "yes," then don't wait another minute. Pick up the phone and call the professionals...
* BugBusters 630-522-1111
* Our courteous and efficient staff is on call 24 hours a day to serve all your application functional and performance testing and quality assurance needs.
* We're ready to help you.
Press release images are available for high-resolution reproduction at: http://www.intellisystechnology.com/press/index.htm
About Intellisys Technology, LLC
More at http://www.IntellisysTechnology.com Offices in USA, Singapore, Australia and India.
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Source : http://www.prweb.com/releases/2005/7/prweb258362.htm