Is Your CRM System Destined To Fail?

CRM Blog has published a free report on how to prevent your CRM system from failing.

San Francisco, CA (PRWEB) July 9, 2005 -- CRM Blog has published a free report on how to prevent your CRM system from failing. They unveil 10 'must ask' questions that should be addressed with your company (PRWEB Release the site has received numerous requests from countries around the world to post its CRM articles on the Web.

Itís time to put your trusty CRM software to work; to let it earn its keep. You're about to blast an email out to several thousand potential customers. First you run a search of people and companies you want to target. You soon realize somethingís wrong when your list is far smaller than anticipated. A quick check reveals many profiles have not been filled in or are missing email addresses. Further inspection shows numerous records are incorrect; others are riddled with typos. And thatís just for starters. With a sinking feeling, you realize this email blast isnít going to happen anytime soon.

Time for some damage control or preventative maintenance

Fortunately one of the most common reasons cited for the high failure rate of CRM systems - poor data quality - is also one of the easiest to avoid. Your CRM software is only as good as the information it contains. As the old programmers motto goes Ďgarbage in, garbage outí. So how can you avoid incomplete, incorrect, irrelevant or out-of-date and generally unfit-for-use data from permeating your CRM software?

You need to gather your key CRM users together and write a standard guideline document, defining the CRM system rules of use.

10 questions that should be addressed:

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David Cowgill is a Senior Marketing Manager in San Francisco. His coverage area focuses on the technologies that facilitate managing CRM analytics and lead generation.

For further information contact:
David Cowgill
CRM Blog Founder

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