Luxury Travel Magazine Website Appeals to Shifting Tastes of Affluent Travelers

Shifting tastes and changing habits are affecting how luxury travelers are choosing their vacation destinations.

(PRWEB) July 19, 2005 -- The new luxury travel website,, addresses the shifting tastes and changing habits affecting how luxury travelers are choosing their vacation destinations. is the only global online travel magazine for the affluent lifestyle, constantly updated with news of the most exciting and exceptional travel experiences in the world.

“There have been significant shifts in subscriber tastes. For example, small independent hotels now hold more appeal than larger ones and interest in off-the-beaten path locations continues to increase,” says Christine Gray, editor of Luxury Travel Magazine online.

In addition to the preferences for hard-to-find, exclusive hotels and unique experiences, statistics show that web searches are now overtaking personal recommendations regarding vacation decisions.

Historically, affluent travelers relied on word-of-mouth from family, friends and travel consultants, but a recent Neilsen Net Ratings survey shows that Travel is the most visited e-commerce category by the wealthiest Americans.

The Nielsen report also showed that the travel websites that affluent consumers are visiting are mass-market travel sites. "The reason for this is because the all-in-one, mass-market sites are the best known," says Gray.

Affluent, discerning travelers have different requirements for an online resource than mass-market bargain shoppers. Visitors to the major travel web sites are shopping primarily for price, whereas affluent travelers have the need to shop for ‘the experience’. has compiled the most comprehensive database of luxury travel on the Internet with over 6,000 ultimate travel experiences and provides users with a patent-pending search based on ‘the experience’ rather than the price.

"Research also shows that the majority of affluent travelers rely on ratings, reviews and magazine articles in their decision of where to stay," says Gray.

In addition to online booking capabilities and exclusive Internet rates, provides a total resource with ratings, reviews, articles, guest comments, insider tips, destination guides, top ten lists and more.

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