Event Planner Cheryl Lawson, CEO and founder of The Perfect Date, Inc brings her corporate experience to the world of event planning.
(PRWEB) June 14, 2005 -- After 10 years with General Motors and six years
with Fleetwood Enterprises, the worlds largest RV manufacturer, Cheryl Lawson
decided to take her background in sales, customer service, and marketing to the
ever growing profession of event planning.
“As with most planners, becoming a professional event planner was more of a calling than a strategically planned career track, said Lawson. “I was first exposed to event planning while at General Motors. As a member of the annual Daytona 500® event team for Pontiac, we did everything from cleaning the driver intro cars to arranging accommodations for the arriving executives. That experience taught me about logistics, VIP and celebrity interaction, brand awareness through event marketing, and most important, crisis management”.
Lawson was soon recruited by Fleetwood Enterprises where she spent two years as one of the company’s top product trainers. Lawson was often asked to coordinate NASCAR® events, and corporate meetings for the top sales people in the northwest. She was quickly promoted to Marketing Manager for Fleetwood’s RV group. In that capacity Lawson set up a national training tour that is today unsurpassed in the RV industry.
They say you can’t escape your destiny, and Cheryl knew she was most happy when she was planning and organizing strategic marketing events. The Perfect Date, Inc was established in 2000, and has grown its client base each year. Ultrafabrics, Weichert Relocation, Safety Source Productions, and the pro sports dance organization, ProDance, are among The Perfect Date’s satisfied customers.
“After so many years of working with fortune 500 companies,” Lawson explained, “ I have recognized one constant, People like doing business with people whom they share social experiences”.
Last November was a prime example of this theory. The Perfect Date coordinated an event for Ultrafabrics LLC, a major manufacturer of synthetic leathers. The event was held just before a major industry convention. “The party was really the talk of the convention floor,” says Danielle Boecker –Primak, director of sales and marketing at Ultrafabrics. “It provided the best start to the event, we were able to interact with our customers in a relaxed and fun environment. We brought our team from New York since many of our customers had not met them personally. There was a real spirit of bonhomie and camaraderie on the convention floor over the next few days. Those who missed the party even heard about it from someone who attended. We couldn’t have pulled it off without The Perfect Date.”
“The Perfect Date prides itself on being a different kind of Event Company”, Lawson stated. “We know what it takes to pull off a flawless event, and most importantly; we understand the real business rational for an event. It’s not just throwing a party. It’s molding brand impressions, motivating employees, capturing consumer share of mind and a host of other strategic impressions.
The Perfect Date has instituted a new internship program to assist college students from the Riverside, CA area who are considering event planning as a career. “Many colleges are beginning to offer event planning curriculums, but it is slow to spread nation wide Lawson pointed out. “I am committed to do my part to move the event planning to the forefront of strategic marketing plans for large and small businesses”.
About The Perfect Date, Inc.
The Perfect Date, an event-planning and marketing firm, provides planning services for events such as corporate meetings, race events and party planning. Since 1992, The Perfect Date’s CEO & President, Cheryl Lawson, has planned some of the most exciting meetings, events and parties in the country. After working for 16 years with Fortune 500 companies like General Motors and Fleetwood RV, Lawson founded The Perfect Date in 2000. For more information, please visit http://www.theperfect-date.com.
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Source : http://www.prweb.com/releases/2005/6/prweb250482.htm