FishBread Ink Awarded Continuation of Content Development Contract With InterContinental Hotels Group

Award-winning InterContinental Hotels Group, parent of Holiday Inn, Crowne Plaza and other international hotel brands, recently renewed its Content Development contract with FishBread Ink. This most recent renewal marks the first time a development contract was extended for more than the standard timeframe at a single renewal.

Atlanta, GA (PRWEB) July 2, 2005 -- FishBread Ink (FBInk) announced today that its contract with InterContinental Hotels Group (IHG) for content development services has been extended through December 30, 2005.

FishBread Ink has supplied content development services for IHG international sites since January 1, 2004. Normally renewed in three-month increments, this most recent renewal marks the first time a development contract was extended for more than the standard timeframe at a single renewal.

FishBread Ink maintains sites in all of IHG’s major brands that offer content and reservations in local languages including Spanish, French, German, Italian, Chinese, Japanese, UK English, and the most recent addition, Hebrew. Arabic and other languages are pending future implementation.

In addition to building and maintaining these sites, FBInk also manages the regional and cross-regional sale campaigns. Last year FBInk helped IHG gross $74 million in bookings internationally.

About FishBread Ink
FishBread Ink Media Group is a wholly-owned private company headquartered in Atlanta, GA. FishBread Ink is a certified small business engaged in writing, editorial, and content development services for small businesses, corporations, and Fortune 500 companies. The Group’s portfolio of clients includes well-known international firms including InterContinental Hotels Group, Philips Electronics, Merrill Lynch, and INA Insurance, as well as a host of national and small business firms. FishBread Ink specializes in developing custom newsletters for print or electronic media, web content, and feature articles.

About InterContinental Hotels Group
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and 535,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®,
Staybridge Suites®, Candlewood Suites® and Hotel Indigo™, and also manages the world’s largest hotel loyalty program, Priority Club® Rewards, with over 25 million members worldwide. InterContinental Hotels Group also has a 47.5% interest in Britvic, one of the two leading manufacturers of soft drinks, by value and volume, in Great Britain.

For more information contact:
FishBread Ink Content Services
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