Affordable Data Quality Tops Melissa Data's Product Strategy

Claudia Imhoff and the Business Intelligence Network recently spoke with Melissa Data's Johnny Dam in an exclusive interview.

Denver, CO (PRWEB via PR Web Direct) April 13, 2005 -- In an exclusive interview with Claudia Imhoff and the Business Intelligence Network, Johnny Dam, Product Manager for Melissa Data, recently discussed Melissa Data's initiatives and available options for data quality.

"Supplying options for data quality is a huge initiative today and Melissa Data helps all sizes and scopes of companies," said Claudia Imhoff, President of Intelligent Solutions. "Their solutions for address and phone validation, postal presorting, data enhancements and geo-targeting are well thought out and reasonably priced to fit any budget or need."

According to the interview, Melissa Data's objective is to develop, manufacture and distribute data quality software and services that provide their customers with the greatest possible value in technology, reliability and cost effectiveness. In most cases, licensing for the data quality solutions begins at less than the price of a laptop.

To listen to the interview, please go to

About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data, based in Rancho Santa Margarita, CA, provides solutions for address and phone validation, postal presorting, data enhancements and sales leads. A powerful line of mailing software, databases, programming tools, and Web services has made Melissa Data a leader in the data management field. Free trial software is available by calling 1-800-MELISSA or visiting .

About Business Intelligence Network    
The Business Intelligence Network delivers industry-based content hosted by domain experts and industry leaders. The B-EYE-Network includes horizontal technology coverage from the most respected thought leaders in Business Intelligence, Business Performance Management, Data Warehousing and Data Quality. The B-EYE-Network serves these communities with unparalleled industry coverage and resources. Visit the B-EYE-Network at

This press release by the B-EYE-Network is based upon information provided by the Company. The B-EYE-Network does not independently verify statements made and has no obligation to update these statements after the date of release.

Source: Business Intelligence Network

Sharon Glorioso
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