Windy City's WBBM-TV Certified Most Accurate by WeatheRate

Forecast verification experts WeatheRate certified Viacom owned and operated WBBM-TV as the most accurate in Chicago for the period September 1, 2004 through February 28, 2005.

(PRWEB) June 21, 2005 -- Forecast verification experts WeatheRate certified Viacom owned and operated WBBM-TV as the most accurate in Chicago for the period September 1, 2004 through February 28, 2005.

The Arizona-based company crowns TV meteorologists across the country as the most accurate in their market by comparing forecasts with actual weather conditions. WeatheRate verifies high and low temperatures, sky cover, precipitation, snow accumulation, wind and fog. Accuracy in forecasting severe weather and timing of precipitation also comes into play.

"At CBS 2, we place a strong emphasis on accuracy in weather forecasting because we know our viewers are depending on us to get it right. It's an honor to be recognized by an independent research company for delivering on that promise more consistently than any of our competitors," said Carol Fowler, WBBMs Vice President of News.

Using a business model similar to J.D. Power and Associates, WeatheRate conducts independent research at their own expense. At the end of each WeatheRating period, the company offers its seal of approval only to the most accurate station in each television market. Referring to a recent AP-Ipsos poll about forecast accuracy, WeatheRate President Bruce Fixman said, The poll confirms what we already know TV is by far the most popular source of weather information. Some forecasters are indeed better than others, and because were not affiliated with TV stations or the companies that own them, the public can trust us to tell them who is really the most accurate.

For more information about WeatheRate, logon to www.weatherate.com, or call (602) 909-8429.

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Source :  http://www.prweb.com/releases/2005/6/prweb253041.htm