To identify the challenges for hotels in hosting cuisine promotions, Dining Downunder has developed an industry survey which is located at www.dining-downunder.com/survey.asp . The survey will run until the end of March and allows hotels to evaluate future promotions and distinguish the profitability of a particular event.
(PRWEB) March 9, 2005 -- Guest chefs are commonly invited to host hotel
promotions around the world. However many promotions are still seen as
significant cost centres and run for public relations rather than as for what
they should be - serious revenue generators.
To identify the challenges for hotels in hosting cuisine promotions, Dining Downunder has developed an industry survey which is located at http://www.dining-downunder.com/survey.asp . The survey will run until the end of March and allows hotels to evaluate future promotions and distinguish the profitability of a particular event.
Dining Downunder’s survey covers all the necessary facets to providing a successful hotel cuisine promotions and includes areas such as; promotional budget; cuisine selection; menu development; marketing; staff training; sponsorship; room sales and most importantly, what makes a promotion successful?
The survey also directs participants to think outside the square to attract attendees to the promotions and look at what opportunities they offer potential guests. Then there is also the consideration of staff training. How convenient can it be to invite a guest chef who specialises in a particular cuisine and have them instruct the kitchen brigade on the intricacies of his specialty cuisine? Why shouldn't the Human Resources Department contribute to the promotional budget?
As the survey is of industry benefit, Dining Downunder will share the responses for all chefs, F&B directors and General Managers to consider. The results will be emailed out in early April.
Promotions Survey is located at www.dining-downunder.com/survey.asp
About Dining Downunder Pty Ltd
The series has come about from a joint venture between Australian wild food devotee turned Executive Producer, Vic Cherikoff ( http://www.cherikoff.net ) and a Canadian TV Producer. Vic hosts the show supported by chefs, Benjamin Christie ( http://www.benjaminchristie.com ) and Mark McCluskey, who all appreciate that Australian tourism and trade is a lot more than just ‘Come on over and meet an Aussie’ but a fusion of quality products, the unique twist of Australian flavours and great culinary experiences in memorable places. After all, you don’t know Australia until you’ve taste the flavours unique to our island continent.
Dining Downunder Website: http://www.dining-downunder.com
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Source : http://www.prweb.com/releases/2005/3/prweb215957.htm