On the Horizon A New Oil and Trans Fat Alternative

The sun is shinning on a healthy new oil. Out of the way canola and move over olive youíre both being passed by an oil that surpasses you in performance and health.

San Francisco, CA (PRWEB) July 8, 2005 -- Let's try something new, healthier, cooks your food better, improves flavor and is Tran Fat Free.

California Rice Oil Companyís, rice bran oilís time has come and with new clinical research on the health benefits itís hard to ignore and time to try. The desire to use this wonderfully golden oil is rapidly growing with health savvy consumers and professional chefs looking for flavor and to replace trans fat and now there is no doubt rice bran oil is raising the eyebrows of biomedical researchers.

Just this year two new studies have shown us there is something special about rice oil and researchers are intrigued with the findings. The first study this year at the Pennington Biomedical Research Center, Louisiana State University concluded that rice bran oil significantly lowers cholesterol. The second study from the University of Rochester Medical Center, NY concluded a natural component of rice bran oil lowers cholesterol in animals and ongoing research also shows it may have potential as an anti-cancer and anti-infection agent in humans. The unique components of rice bran oil are powerful antioxidants non-existent in other oils. Two antioxidants of great interest are a form of Vitamin E called tocotrienol believed to be 40 to 60 times more active than normal vitamin E and Gamma Oryzanol. Both are showing promise in preventing and even reversing such medical conditions as heart disease, cancer, low immune systems and inflammatory conditions.

No other oil can hold a candle to the benefits of rice bran oil, you donít need a prescription to buy it and you donít need to change your diet to get the benefits you just use it the same way you are using cooking oil now. It can be used in salad dressings, baking, frying and anywhere you now use cooking and salad oil. Bon appetite!

These studies and purchasing of California rice Oil Companyís Rice Bran Oil are available on the website: www.californiariceoil.com Go to the Links button on the left and click for links to the studies mentioned in this article or http://www.urmc.rochester.edu/pr/news/story.cfm?id=782 and http://www.ajcn.org/cgi/content/abstract/81/1/64

California Rice Oil Company is headquartered in Novato, CA and is the largest importer and marketer of rice bran oil in the United States. The company was formed in 1999 to provide research information and market rice bran oil as a solution to hydrogenated oils containing trans fats for the benefit of consumers, foodservice and industry.

For additional information contact:
Ellen Davenport
California Rice Oil Company
415 382-0373
Fax: 415 382-0297
www.californiariceoil.com

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Source :  http://www.prweb.com/releases/2005/7/prweb259041.htm